Effective Date: February 26, 2026

Welcome to Barq’s Brand (barqsbrand.com). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and your rights as a user of our website.

What Information We Collect

We collect various types of information to provide and improve our services:

Information You Provide Directly:

  • Contact information (name, email address, phone number) when you reach out to us via our contact form or email
  • Account information if you create an account on our website
  • Payment and billing information when you make purchases through our site
  • Feedback, reviews, and communications you submit

Information Collected Automatically:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent on pages, click patterns)
  • Location data (general geographic location based on IP address)
  • Cookies and similar tracking technologies (see Cookie Usage section below)

Information from Third Parties:

  • Social media profile information if you connect your social media accounts
  • Analytics data from service providers
  • Information from our affiliate partners, including Amazon

Use of Information

We use the collected information for the following purposes:

  • To process and fulfill your orders and transactions
  • To provide customer support and respond to your inquiries
  • To send promotional communications about Barq’s products, special offers, and updates (with your consent)
  • To improve our website functionality, user experience, and product offerings
  • To analyze user behavior and website performance through analytics tools
  • To detect, prevent, and address technical issues or fraudulent activities
  • To comply with legal obligations and enforce our Terms & Conditions
  • To personalize your experience and deliver relevant content and advertisements
  • To manage our affiliate relationships and track referrals

Third-Party Disclosure

We respect your privacy and do not sell your personal information to third parties. However, we may share information with:

Affiliate Programs:
Barqsbrand.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you click on affiliate links and make purchases, Amazon may collect information about your transaction. We may receive commission information but do not have access to your personal payment details.

Service Providers:

  • Payment processors (for transaction processing)
  • Shipping and logistics partners (for order fulfillment)
  • Email marketing platforms (for communications)
  • Analytics providers (Google Analytics, etc.)
  • Hosting and cloud service providers
  • Customer support tools

Legal Requirements:
We may disclose information when required by law, court order, legal process, or to protect our rights, property, or safety, or that of others.

Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

Types of Cookies We Use:

  • Essential Cookies: Necessary for basic website functionality and navigation
  • Performance Cookies: Help us understand how visitors interact with our site through analytics
  • Functionality Cookies: Remember your preferences and settings
  • Advertising Cookies: Used to deliver relevant advertisements and track affiliate referrals

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies (though this may limit site features)
  • Receive notifications when cookies are set

For more information about managing cookies, visit www.allaboutcookies.org.

External Links

Our website contains links to external sites, including:

  • Amazon.com and other retailers where Barq’s products are sold
  • Social media platforms
  • The Coca-Cola Company website
  • Partner and affiliate websites

We are not responsible for the privacy practices or content of these external sites. When you click on external links, you are subject to the privacy policies of those third-party websites. We encourage you to review their privacy policies before providing any personal information.

Security Measures

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

  • SSL encryption for data transmission
  • Secure servers and data storage systems
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

User Rights and Choices

You have several rights regarding your personal information:

Access and Correction: Request access to the personal information we hold about you and request corrections if it’s inaccurate.

Deletion: Request deletion of your personal information, subject to legal retention requirements.

Opt-Out: Unsubscribe from marketing communications by clicking the unsubscribe link in our emails or contacting us directly at Support@barqsbrand.com.

Data Portability: Request a copy of your personal information in a structured, machine-readable format.

Object to Processing: Object to certain types of data processing, including direct marketing.

Restrict Processing: Request restrictions on how we process your personal information.

To exercise these rights, contact us at Support@barqsbrand.com or call +1-800-520-2653.

Protection of Minors

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at Support@barqsbrand.com, and we will take steps to delete such information from our systems.

CCPA Compliance

California Consumer Privacy Act Rights:

If you are a California resident, you have additional rights under the CCPA:

Right to Know: You can request disclosure of the categories and specific pieces of personal information we’ve collected about you in the past 12 months.

Right to Delete: Request deletion of your personal information, subject to certain exceptions.

Right to Opt-Out: Opt-out of the sale of your personal information. Note: We do not sell personal information.

Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your CCPA rights.

Categories of Information Collected:

  • Identifiers (name, email, IP address)
  • Commercial information (purchase history)
  • Internet activity (browsing behavior)
  • Geolocation data

Business Purposes for Collection:

  • Providing products and services
  • Marketing and communications
  • Analytics and improvement
  • Security and fraud prevention

To submit a CCPA request, email Support@barqsbrand.com or call +1-800-520-2653. We will verify your identity before processing your request.

GDPR Compliance

European Union Data Protection Rights:

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing:

  • Consent: Where you have given explicit consent
  • Contract: To fulfill our contractual obligations
  • Legitimate Interests: For our business operations and improvements
  • Legal Obligation: To comply with applicable laws

Your GDPR Rights:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

International Data Transfers:
If we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Data Protection Officer:
For GDPR-related inquiries, contact us at Support@barqsbrand.com.

How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

  • Account Information: Retained while your account is active or as needed to provide services
  • Transaction Records: Retained for 7 years for accounting and tax purposes
  • Marketing Communications: Retained until you unsubscribe or request deletion
  • Analytics Data: Typically retained for 26 months
  • Customer Support Records: Retained for 3 years after the last interaction

When information is no longer needed, we will securely delete or anonymize it.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by:

  • Posting the updated policy on this page with a new “Effective Date”
  • Sending email notifications to registered users for significant changes
  • Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

Privacy Questions

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: Support@barqsbrand.com
Phone: +1-800-520-2653
Mail: PO Box 1734, Atlanta, Georgia 30301, United States